I don't have any other information on the assignment other than the name of the project as the brief was handed out in class and hasn't been uploaded online yet. I have contacted the lecturers to get a copy sent but haven't had any word back yet so I've been browsing through classmates blogs to get as much information on what is required as possible. I am of the understanding that the technical implementation is not due yet, but until the end of the semester we should be working on design concepts, wire frames and logo ideas.
So with the info that I gathered, I started with some logo designs. I had been working with the name 'Grow Community Center' as this is what it appeared to be called in one students blog. I thought the best thing to do was create another mind map as I find these really helpful. I made notes on the things I should research for inspiration.
Logo Mind Map |
'Growth' (Images Sourced via Google Images)
'Friendship' (Images Sourced via Google Images)
'Connection' (Images Sourced via Google Images)
Based on the inspiration I got from the images above and some other ideas I had thought of, I began sketching the designs...
Concept 1 - Growing Lettering
The idea behind this design was to illustrate the word 'Grow' which is the key word of the brand. I thought of using plain text with a graphic of something that grows (plants, flowers, people etc) as an icon beside it but that didn't work with the concept of illustrating the word. So I tried messing around with the size of the lettering and came up with the logo below. I also designed
Phase 1 |
Phase 2 |
Phase 3 - Final |
A key aspect of community for me is friendship. I've also always loved the 'Circle of Friends' figures so decided to combine these two ideas and came up with the designs below. Another symbol I consider a sign of friendship is hands joining together. I combined this idea with a growing plant and made the hands the flower of the plant...
Phase 1 |
Phase 2 |
Phase 1 |